Binissalem City Guide: Discover Mallorca's Hidden Gem

Binissalem, also known as Benisalén in Catalan, is a quaint town in Mallorca's heart. Situated in the island's central region, Binissalem captivates visitors with its rich history, architectural charm, and natural allure and serves as the epicentre of Mallorca's esteemed wine industry.

Key Details about Binissalem:

• Province: Balearic Islands

• Comarca: Raiguer Comarca

• Population: Approximately 9,200 residents (as of 2023)

• Geographic Coordinates: 39°40'59"N 2°49'59"E

• Area: 29.77 square kilometers

• Elevation: 139 meters above sea level

• Time Zone: UTC+1:00, transitioning to UTC+2:00 during summer

• Postal Code: 07350

• Municipality Website: https://www.ajbinissalem.net

Table of Contents:

1. Location of Binissalem and How to Get There

1. Binissalem on the map of Mallorca

2. The Closest Airport to Binissalem

2. Exploring History and the Old Town of Binissalem

1. History of Binissalem

2. Etymology of Binissalem

3. The Coat of Arms of Binissalem

3. Architectural Highlights of Binissalem

4. Weather and Climate in Binissalem

5. Population of Binissalem, Mallorca

6. Living in Binissalem

7. Activities to Enjoy During Your Holidays in Binissalem

8. Exploring Binissalem Wineries

9. Traditional Festivals and Fairs in Binissalem

10. Hotels in Binissalem

11. Rentals in Binissalem

12. Binissalem Vacation Rentals Overview

13. Purchasing Real Estate in Binissalem

14. Emergency Contacts in Binissalem

15. Concluding Remarks

1. Why Choose Yes! Mallorca Property?

Binissalem draws tourists interested in exploring local culture and the winemaking process, as well as outdoor enthusiasts and nature lovers. The town offers diverse accommodation options, ranging from hotels to apartment complexes, catering to different preferences. Additionally, Binissalem presents opportunities for both permanent residency and investment in properties.

Location of Binissalem and How to Get There

Binissalem is located in central Mallorca, in the Raiguer comarca, between Consell, Alaró, Lloseta, Inca, and Sencelles.

Binissalem on the map of Mallorca: 

Location of Binissalem on a Google map

The Closest Airport to Binissalem

The nearest airport to Binissalem is Palma de Mallorca Airport (Aeroport de Palma de Mallorca), situated in the island's capital. It is approximately 25 kilometres southwest of Binissalem.

Transportation Options to Binissalem

From Palma, the island's capital, travellers can reach Binissalem via the Ma-13 motorway. The journey by car typically takes around 25-30 minutes.

Transfers from Binissalem to Palma Airport:

• By Car: The drive usually takes 25-30 minutes. For cars, follow the route from Binissalem to Aeropuerto Palma.

• By Bus: Regular bus services to the airport are available, and the journey time is approximately 45-50 minutes. Possible routes are listed here.

• By Taxi: The taxi ride takes 25-30 minutes, with fares ranging from 30 to 40 euros.

For more information on taxis in Mallorca, explore Mallorca Taxi Tips: What You Need to Know Before You Go.

Exploring History and the Old Town of Binissalem

The fertile soils and temperate climate of Binissalem have long supported agriculture, dating back to ancient times. Its unique stony soil and sheltered valley, guarded by mountains, have made Binissalem an ideal region for cultivating grapes that yield exceptional wine. Today, the wines produced in Binissalem, Mallorca, are renowned globally for their variety and quality.

History of Binissalem

The region surrounding Binissalem boasts a rich historical tapestry, with traces of the island's past evident in Iron Age megaliths and Roman remnants. The historical narrative also reflects the interplay between Christians and Muslims, as well as the island's struggle for territorial control, leaving enduring imprints on toponymy, culture, and architectural landmarks.

Human habitation in the area dates back to ancient times, with evidence of bustling activity from the Iron Age (2nd-1st millennium BC) onward. The Talaiotic culture, characteristic of the Balearic Islands, thrived in this region, as evidenced by stone megaliths discovered near Can Cabrit and Can Maciá.

The history of Binissalem is intimately intertwined with wine production. Historical records document the active expansion of vineyards in the area since 1339. Concurrently, olive groves were cultivated nearby, and cereal crops were sown. However, as expertise grew, the quality of local wine declined, leading to its eventual export to mainland Spain and beyond.

Binissalem's zenith arrived in 1863 when a disease devastated vineyards across France. Local winemakers seized the opportunity, commencing wine exports to Portugal in 1871, followed by Germany, Switzerland, and Italy by 1875. This propelled Mallorca into a pivotal position as Europe's wine export hub, catapulting Binissalem into prosperity.

Etymology of Binissalem

The etymology of the town's name, Binissalem, reveals a nuanced historical narrative. Coined in the 16th century, the name finds its roots in Arabic, specifically "Banu Ssálam" or "Sons of Peace," alternatively interpreted as "Banu Ssálim" or "Sons of Ssálim." This Arabic influence reflects a significant facet of the town's Moorish history.

Before its Arabic-influenced name, from the 13th to the 16th century, the town was known as Robines, a vestige still evident in the nomenclature of its historic centre, notably the Church of Binissalem, also known as La Iglesia de Nuestra Señora de Robines (Església de Nostra Senyora de Robines).

The Coat of Arms of Binissalem

The emblem of Binissalem features a pristine scallop shell emblematic of St. James, the town's patron saint. Dating back to the 11th and 12th centuries, the scallop shell has been intertwined with pilgrimages and the veneration of St. James, known locally as San Jaume. Even today, the town continues to honour its patron saint with an annual celebration on July 25th, known as San Jaume Day.

Architectural Highlights of Binissalem

With its storied past, Binissalem boasts a wealth of architectural treasures that witness its history. The city centre is a recommended starting point for exploration.

Plaza de la Iglesia de Binissalem Main Square

The focal point of the city, Plaza de la Iglesia de Binissalem, serves as both a hub of activity and the launching pad for numerous tourist excursions in the vicinity. Dominating the square is the Church of Santa María de Robines, a notable landmark in its own right. Surrounding the square are charming cafes and restaurants, offering visitors a chance to relax and soak in the ambience.

Friday mornings see the square come alive with a bustling local market, while from May to October, Friday and Saturday mornings offer music-filled gatherings where locals and tourists mingle, dance, savour local wines, and revel in the joie de vivre.

Adding to the allure of the square are sculptures that encapsulate the essence of Binissalem: one paying homage to grape harvesting and wine production and another featuring a stone carver, a nod to the town's traditional trades.

Historic Mansions of the Old Town

During Binissalem's economic peak from the 17th to the 19th century, the city centre thrived with opulent mansions owned by affluent residents. Constructed from locally quarried white limestone, these residences reflect the evolving tastes of their owners, transitioning from Baroque to Mannerist architectural styles. This transformation is evident in the intricate facades, ornate columns adorning entrances, and other architectural details.

Among the most renowned and noteworthy mansions are:

• Can Julià

• Can Marc

• Can Beltran

• Can Tous

• Can Corneta

• Can Tiró de ses Bolles

• Can Ferrer

• Ca n'Enric Sureda

• Can Gelabert

• Can Sabater

Recognizing their historical significance, the complex of houses in the historic centre was designated a Site of Historic and Artistic Interest in 1983. This designation aims to preserve and safeguard the architectural integrity of these properties for future generations.

Santa María de Robines Church (Iglesia de Santa María de Robines)

The parish church of Santa María de Robines is standing prominently among the architectural landscape, distinguished by its Baroque style and iconic bell tower, which has become a city symbol.

The church's origins date back to 1248, when the first church was constructed in the Robins neighbourhood. As the parish expanded, subsequent churches were erected to accommodate the growing congregation. Despite the absence of the initial two churches, remnants of the third church, including its pointed arch portal, have endured.

In the 18th century, driven by the municipality's economic prosperity and a surge in parishioners, plans for a grander edifice took shape. Construction commenced in 1700, and by 1753, the church assumed its present form, characterized by its distinctive facade.

Can Sabater House

Constructed in the 15th century and subsequently refurbished in the 18th century, Can Sabater House holds historical significance as the former residence of renowned Catalan writer Llorenç Villalonga (1897-1980). It was within these walls that Villalonga penned one of his most acclaimed novels, "Bearn o La sala de les nines," drawing inspiration from the town of Binissalem and its inhabitants.

Today, the mansion serves as a literary museum dedicated to exploring the life and literary contributions of Llorenç Villalonga. It also serves as a venue for cultural events and exhibitions, further enriching the cultural landscape of Binissalem.

These architectural landmarks, among others in the old town of Binissalem, attract tourists and serve as poignant reminders of the town's rich history and cultural heritage.

Weather and Climate in Binissalem

Binissalem, situated in Mallorca, falls within the subtropical Mediterranean temperate climate zone. Characterized by gradual seasonal transitions, the town experiences distinct changes in weather patterns throughout the year.

The warmest period in Binissalem spans from May to late October, encompassing the summer months. Despite being approximately 30 kilometres from the sea, temperatures remain comfortable even during peak summer, owing to the town's favourable climate.

Climate and Average Weather Year Round in Binissalem, Majorca, Spain

Binissalem maintains pleasant average temperatures throughout the year, with January and February recording the lowest temperatures and July and August registering the highest. These observations are based on a decade of weather data.

July and August emerge as the warmest months in Binissalem, with daytime temperatures ranging from +30 to +33 degrees Celsius. Evenings maintain a balmy climate, averaging around +22-25 degrees Celsius. The typical daytime and nighttime temperatures during these months hover around +25 and +22 degrees Celsius, respectively.

Conversely, January is the coldest month, with daytime temperatures dropping to approximately +9 degrees Celsius and nighttime temperatures falling to around +5 degrees Celsius.

Current weather forecast for Binisalem for the next 7 days:

Population of Binissalem, Mallorca

Binissalem is currently inhabited by approximately 9,200 residents, primarily native Majorcans. Typically, these inhabitants belong to large Majorcan families characterized by multigenerational households that uphold traditions and artisanal craftsmanship. Mutual familiarity is common among locals, with strong community bonds evident during town celebrations and gatherings in the central square. Residents often engage in communal meals and socialize, fostering enduring friendships within the tight-knit community.

The town exudes a timeless ambience, characterized by a contented populace adorned with perpetual smiles and sun-kissed complexions. Such contentment is unsurprising in a locale renowned for producing some of the world's finest wines.

While native Majorcans form the core population, Binissalem attracts many central European buyers interested in acquiring property. These individuals are drawn to the area's vast fincas, offering ample land suitable for vineyard cultivation. Binissalem's reputation as a premier wine-producing region within the Balearic Islands appeals to affluent individuals seeking to establish their wine labels.

Additionally, the town's authentic Spanish provincial charm attracts foreign buyers seeking tranquillity and privacy. The unspoiled allure of Binissalem beckons those desiring occasional respites in a setting rich with cultural authenticity.

Real estate in Binissalem

What kind of property is available in the central part of Mallorca

Living in Binissalem

Leisure and Recreation: Life in Binissalem epitomizes tranquillity and harmony, where residents and visitors alike embrace the unhurried rhythm of rural Spain. Holidays in Binissalem blend an active outdoor lifestyle with an appreciation of local cultural traditions. The town's many wineries and eateries beckon patrons to indulge in premium local wines and culinary delights. At the same time, the surrounding natural landscapes invite strolls and idyllic picnics.

Employment and Business Ventures: Binissalem's lifestyle encompasses both labour and commerce. While many residents engage in agribusiness activities, the town is also a hub for various enterprises. Local establishments such as wineries, eateries, retail outlets, and artisan workshops contribute to the economic vibrancy of Binissalem. Traditional craftsmanship, notably the processing of natural stone, persists alongside modern techniques, with Binissalem's stone being utilized for construction and adornment beyond Mallorca.

Professional Opportunities: Despite its rustic charm, Binissalem provides access to modern amenities and employment prospects. Many residents commute to Palma, located 25 kilometres away, leveraging the well-developed road infrastructure for daily work commutes. Moreover, Binissalem offers a conducive environment for business ventures, including opportunities in the tourism sector, bolstered by its proximity to the capital.

Activities to Enjoy During Your Holidays in Binissalem

In addition to its tranquil ambience, Binissalem in Mallorca offers diverse activities catering to various preferences. The town also hosts major festivals and fairs that draw locals and visitors, adding to its charm.

1. Hiking: Binissalem boasts captivating hiking trails that showcase Mallorca's diverse landscapes. Embark on a journey from Binissalem to explore nearby routes, traversing ancient fincas, sprawling grape plantations, olive groves, and the undulating slopes of adjacent mountains.

2. Cycling: Mallorca is renowned as a cycling paradise, attracting professional teams and hosting prestigious events. Cyclists can explore scenic routes, and our comprehensive guide offers insights into Mallorca's cycling scene, including maps, routes, and rental information.

3. Binissalem Winery Tour: Gastronomic enthusiasts can indulge in Binissalem's vibrant wine culture by embarking on tours of its renowned wineries. The town's winemaking heritage is intricately linked with its history and traditions. It is celebrated through festivals like Festa des Vermar and Festa dels Trepitjadors. Wine trails and tastings give visitors unique opportunities to savour the region's finest wines.

4. Local Festivals and Fairs: Immerse yourself in the authentic spirit of Binissalem by participating in its vibrant local festivals. These events offer a glimpse into the town's culture and community life, fostering a sense of camaraderie among residents and visitors alike.

Exploring Binissalem Wineries

Binissalem emerged as a viticultural hub in Mallorca owing to its strategic location and favourable natural conditions dating back to Roman times. Despite fierce competition in the global wine market, Binissalem wines maintain their prominence, both among oenophiles and tourists. In recognition of its contribution to the wine industry, Binissalem was awarded the Denominació d'Origen (DO) status in 1990, revitalizing Mallorca's viticultural landscape.

Today, Binissalem wineries offer more than just wine production facilities. They provide various services catering to tourists, including tastings and educational courses on wine appreciation. Visitors can partake in plein-air painting sessions amidst the vineyards or enjoy gourmet lunches accompanied by oenologists who offer insights into the wine production process.

Moreover, these wineries feature shops where visitors can purchase wine and local delicacies, allowing them to take a piece of Mallorca home. 

Below are the top five Binissalem wineries to explore in Mallorca:

Tip: Consider the wine category carefully when choosing, as it significantly influences the flavour profile and aroma of the wine. Crianza wines, for instance, are the most youthful, while reserve wines undergo lengthier ageing, and gran reserva wines spend the most time maturing in barrels before reaching the consumer's table.

Traditional Festivals and Fairs in Binissalem

Discover the vibrant events that define Binissalem's cultural calendar:

• Fira de sa Pedra i l'artesania: Held in the final week of May, this fair celebrates the municipality's stone working traditions.

• Tastamoda: In the second week of November, Tastamoda merges fashion with gastronomy.

• Traditional Weekly Market: Binissalem hosts a traditional market in the town square adjacent to the church every Friday.

• Fiestas Patronales de San Jaume: Binissalem commemorates San Jaume, the town's patron saint, on July 25th annually.

• Festa des Vermar: This harvest festival spans several days, culminating on the last Sunday in September.

Grape Battle in Binissalem, photo from the Binissalem Town Hall website ajbinissalem.net

Festa des Vermar and Festa dels Trepitjadors in Binissalem, Mallorca

Among the most renowned celebrations in Binissalem across Mallorca are the Festa des Vermar and Festa dels Trepitjadors. These festivals pay homage to the region's rich grape harvesting and winemaking heritage. They serve as festive occasions and historical tributes to Mallorca's profound wine culture, tracing back to ancient times when viticulture became an intrinsic part of local life.

Today, these festivities offer a blend of cultural enrichment and exhilarating experiences. One of the highlights includes a grape battle, where participants engage in spirited grape-throwing encounters, fostering camaraderie and excitement. Originating as a local tradition, this event now draws enthusiasts from around the globe, adding to the festival's vibrant atmosphere.

Discover the captivating essence behind these festivities in our in-depth exploration: "Exciting Wine and Grape Throwing Festival in Binissalem: Festa des Vermar & Festa dels Trepit."

Hotels in Binissalem

Binissalem presents diverse lodging choices, including hotels, apartments, and agritourism establishments. Prices for accommodations in Binissalem fluctuate based on seasonal variations and amenities provided.

During the off-peak seasons (autumn, winter, and spring), rates typically range between 50 and 100 euros per night for a standard double room in a hotel. In contrast, peak summer months witness a slight price surge, with rates spanning from 80 to 150 euros per night for comparable accommodations.

Notably, hotel tariffs in Binissalem tend to be lower than those in prominent coastal resorts like Palma, Can Picafort, or Magaluf. This disparity can be attributed to Binissalem's inland location, without direct access to the coastline. Nevertheless, prices may exceed those of some provincial towns owing to Binissalem's esteemed wine-producing region and distinctive, authentic ambience.

Here are some noteworthy hotel recommendations across various price brackets in Binissalem:

Rentals in Binissalem

Securing a car rental in Binissalem, Mallorca, poses certain challenges, as the city lacks car, motorcycle, or bicycle rental establishments. For tourists, the most straightforward option for car rentals is Palma, home to most rental outlets offering a diverse selection of vehicles at competitive rates.

For convenient island exploration, we recommend Centauro, just a 5-minute drive from Palma de Mallorca airport. Renowned as one of Mallorca's most accommodating car rental services, Centauro provides a complimentary shuttle service from the airport to its office. Renting a car here and using it to travel to Binissalem hotels proves advantageous.

Note: Advance car reservations via the company's website are essential.

However, a rental car may be optional if your itinerary predominantly centres on Binissalem. Given the town's modest size, navigating on foot often proves more enjoyable than relying on vehicular transportation.

Binissalem Vacation Rentals Overview

As of February 2024, the average rental cost per square meter in Binissalem is 9.13 €/m2, marking a significant 41.8% reduction compared to the Mallorca average of 16.5 €/m2. This notable variance can be attributed to Binissalem's considerable distance from the coastline.

The most sought-after types of rental accommodations in Binissalem include:

• Finca Rentals: Traditional rural estates offering rustic charm.

• Ground-Floor Apartments with Private Gardens: Apartments boast outdoor spaces for leisure.

• Rental Houses with Swimming Pools: Residences with private pools for added comfort.

• Luxury Villas: Upscale accommodations offering premium amenities and services in Binissalem.

Purchasing Real Estate in Binissalem

The demand for residential properties in Binissalem has recently experienced a notable uptrend. As of February 2024, the average price per square meter stood at 2.877 €/m², marking a significant increase of 29.36% compared to March 2023, recorded at 2.224 €/m². This surge represents the highest price observed in recent records.

Despite this upward trajectory, it's noteworthy that the cost per square meter of residential real estate in Binissalem remains considerably lower than the island-wide average, which was reported at 4.515 €/m² during the same period.

In contrast, the rental market in Binissalem offers more competitive pricing dynamics. As of February 2024, the average monthly rental cost per square meter stood at 9.13 euros, presenting a reasonable alternative to the Mallorca average of 16.5 euros for the same period.

However, it's essential to acknowledge that rental expenses typically observe an increase during the peak tourist months of July and August, driven by heightened tourist demand during these periods.

Real estate in Binissalem

Property in the centre of Mallorca

Mallorca property prices: what's happening to the housing market right now

Emergency Contacts in Binissalem

In case of emergencies, here are the essential contact numbers for immediate assistance:

• General Emergency (EMERGENCIAS) Tel: 112

• Local Police (POLICÍA LOCAL) Tel: 971 511 126

• Civil Protection (PROTECCIÓN CIVIL) Tel: 971 886 522 Civil Protection is responsible for safeguarding the city's assets, assisting during disasters and accidents, and ensuring environmental protection.

• Fire Department (BOMBEROS) Tel: 085

• Emergency Medical Services (URGENCIAS MÉDICAS) Tel: 060

• Medical Center (CENTRO SALUD) Tel: 971 511 193

Concluding Remarks

Binissalem presents an ideal setting for individuals who prefer tranquillity over bustling tourist crowds, offering a serene and unhurried lifestyle. Moreover, it holds allure for those harbouring aspirations of crafting their distinct wine labels or venturing into the burgeoning realm of eco-tourism, a trend garnering global attention.

For further exploration of eco-tourism opportunities, refer to our comprehensive guide: "Experience Mallorca Sustainably: Eco and Agri-Tourism Guide ."

To learn about the current real estate offerings in Binissalem, contact our agency, Yes! Mallorca Property.

Why Choose Yes! Mallorca Property?

When acquiring property in Binissalem, it's imperative to seek guidance from seasoned professionals, and Yes! Mallorca Property is your trusted partner in this endeavour. With over two decades of industry experience, an extensive portfolio boasting more than 1000 properties, exclusive deals for clients, and a team of highly skilled and knowledgeable specialists, we stand as a dependable real estate agency in Mallorca.

Our commitment to excellence is reflected in the glowing feedback from our satisfied clientele, which is evident in our impressive Google review rating of 4.8.

Seize the opportunity to acquire a home in Binissalem and commence a new chapter of your life in Mallorca. Reach out to Yes! Mallorca Property, the forefront leader in Mallorcan real estate, to explore your property prospects in Binissalem today!

Stay updated by subscribing to our social media platforms:

• Facebook: Providing the latest property updates in Mallorca.

• Instagram: Offering insights into life and news in Mallorca.

• YouTube DE and YouTube GB: Delivering candid property reviews.